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Sorting out a visual identity requires defining it clearly and precisely in your mind. Once you have a clear definition in mind, you will know what to expect from a visual identity and what this tool will do for you.
Some present a visual identity as a collection of visual elements through which to present a brand. They believe that the visual identity only includes the external characteristics of the brand. More precisely defined, it can be said that the visual identity of a design is a set of elements that try to leave a deep impression on the heart and emotions of the client.
When we look at visual identity from this perspective, we understand how important it is. In this article, we will cover all aspects of ordering a visual identity.
What are the characteristics of visual identity? The visual identity of the company has mandatory features so that it can continue to operate according to its main purpose, ie. affect the client’s emotions. Features that both the designer and the customer must know.
Knowing these features will help you create a standard and eye-catching visual look for your work. These qualities are the principles and rules of work designed to be done well. To guide the visual identity, we must say that the visual identity should:
1.Designing a visual identity must fit the goals and strategy of the brand. 2.It should suit the taste of the public.
3. It must have good quality.
4.Extensibility of promotional products.
5.Be creative with the design.
6.Be inclusive and comprehensive. 7.Be affordable.
8.It should be as simple and easy as possible.
And…
Characteristics are the principles and rules of all work done well and correctly. Advantages of visual identity The purpose of this article is to sort out visual identity. However, if you are still in doubt whether a visual appearance will expand your business or not, it is good to read a little about its benefits.
1.As a first step, it helps you connect with your audience.
2.Visual identity helps you to be seen and recognized better and more, and as a result you get a bigger market share.
3.Visual identity creates a sense of business continuity.
4.A visual identity gives your brand a distinct feel.
5.A visual identity gives your brand a professional feel.
6.Visual identity is a good channel for your messages.
7.Visual identity inspires trust and gives users a sense of security.
What aspects should be paid attention to when ordering a visual identity?
Now that we know the very important features of visual identity, it’s time to put our knowledge into practice. In order to realize all the features of the visual identity, one must pay attention to several points. Below are all the points that we should pay attention to when ordering a visual identity.
Choose a memorable name It can be said that choosing a name happens much earlier than sorting out a visual identity and has little to do with the designer. It is true. Ironically, this means that in order to do a good job, the client must pay attention to the order and the resources given to the designer.
It goes without saying that branding is an important element. And a brand’s logo is related to its brand and visual identity. The brand must be simple, very rhythmic, memorable, far from complexity and difficulty. The brand name must be remembered by the audience, so remember that the shorter and simpler it is, the closer it will be to your target.
Logo or emblem
Simply and without introduction, one of the countless reasons why a logo is important is that it is used everywhere. Logos are always everywhere. From the smallest part of the series to the outer cover of the product packaging. Logos are so well known and seen that they must be beautiful. Since designing a visual identity requires all these elements, it is worth paying enough attention to these small and important points when ordering.
Knowing the brand personality
As you know, a brand persona is the dominant profile of people who are customers of your brand in society. According to this definition, you must have enough knowledge of your customers’ tastes and needs to design every component of your visual identity or product. The more detailed and better you check the personality of your contacts, the more hidden points you will learn. This information tells you exactly what services and opportunities you want to offer to your audience.
Color palette in visual identity
Both psychologically and visually, colors have the ability to convey different emotions. Psychologists believe that each color has unique properties. By choosing a color for our brand or visual identity, we convey all the words and feelings hidden in that color to the public through the brand. As important as the feeling and emotions of the audience, it is also important to choose a color that the company is known for.
Choosing the right color when ordering a visual identity can be a bridge to convey good messages to the customer, but on the other hand, it can hinder the development of a relationship with the audience. With these things in mind, you need to pay attention to colors to get the right visual identity. Then, depending on the purpose and function of the brand, use different colors in the work environment, employees’ clothing, internet and environmental advertising, color logos, etc.
Both psychologically and visually, colors have the ability to convey different emotions
Brand signature Some people think that a brand signature is the same logo that sits at the base of all products. Brand signature includes coordination of logo, typography and slogan. It is clear that the higher the quality of the brand, the better it conveys emotions and attracts new audiences and stabilizes old customers. Different fonts used in the slogan can be used to improve the quality of the brand signature, choosing the right color, generating creativity, choosing a balanced slogan, etc.
brand pattern
When sorting out a visual identity, remember that the presence or absence of some small elements, such as the presence or absence of a branding pattern, beauty or beauty, harmony or disharmony, is also important. A pattern is a structure that can be seen on the packaging of products, brands, office sets, etc. Good design helps customers remember your brand when they see it, creating an implicit advertisement.
Brand personality One of the best and most important elements in building a visual identity, brand personality, or as we call it, is silence. This character can be real or fake, but is usually very effective. In this case, Chitose products and the cute character of the monkey can be mentioned. Some believe that the success of this sign depends on his good personality, Mr. Monkey.
Good packaging
In the packaging article, we talked about the importance of good packaging. We mentioned that the packaging is the presentation of your products. The more charming and beautiful the showcase is presented, the more curious the customers will be. Curiosity and enthusiasm arise in the customer when he used the right material in the package.
Packaging is part of your visual identity. So it is necessary to be consistent with the theme of visual identity. All these small elements represent your brand. Coordination between them will make them represent your product everywhere, but a mismatch can turn everything upside down. So it is necessary to focus all your attention and use all the available power to sort out an attractive visual identity.
We mentioned that the packaging is the presentation of your products. The more charming and beautiful the showcase is presented, the more curious the customers will be
Necessary steps to get the right visual identity
First step: know yourself Self-knowledge is important in all our interactions. This “I” can be a person who aims for personal development or a brand to achieve his goals. However, in both categories the importance of recognition and its direct link to development and progress is important.
To sort out a good visual identity, you must first look for your brand from every dimension and perspective and carefully review what to say, in what tone, writing and manner most pleases the heart! What are your brand goals and what feeling do you want to convey to your audience? To create a strong visual identity, you need to have a comprehensive definition of your business.
If you want to know yourself exactly, you can answer the following questions:
Why do you offer such services? Why do you offer a product or service in this way? What are your brand’s short-term and long-term goals? How does your brand and its services help consumers? What mission, statement and vision does your brand follow? What is your strategy for achieving your brand goals? What visual elements, such as colors, images, and typography, can reflect your purpose? What does your brand promise to the customer? What association does your brand evoke in the public?
Visual Identity Order: What association does your brand create in the public eye?
Step Two: Know Your Audience
This is the story of the bullet and the door. The target ball and the audience are the goal of your game. If you don’t know the ball or the target correctly, you will never score. Knowing yourself means knowing what goals you intend to achieve, and knowing your audience means knowing the platform you need to achieve those goals.
In this regard, all components of the audience are important to you. Age, gender, income, occupation, education, political leanings, lifestyle, economic and financial power, cultural and ethnic tribal differences and all can help you. Ultimately, your visual identity should appeal to your audience. When ordering a visual identity, you need to know what things, colors and styles delight and satisfy the audience.
For example, different logos and fonts create emotions in the audience. Sharp and angular logos are different from very soft and spherical logos. Different fonts have the same function. Bold and sans-serif fonts create a modern feel in the mind and heart of the customer. Therefore, they are suitable for IT companies. Original handwritten fonts represent a more personal face of the company. If you look closely, all these fonts evoke certain characteristics of the characters.
Step three: Tell your audience a story
Your customers and audience are not happy with slogans and slogans. We live in an age where direct speech has no special place. Storytelling is the best way to connect with today’s audience. When you tell stories, without the person realizing it, the feeling of the need for the product remains in their subconscious, and this feature can be a very effective and affordable tool for you.
Your brand story can express the values, history and evolution of your company. Expressing your experiences, you stand next to your customers, this feeling of empathy and closeness will soon lead you to your final goal. By listening to your experiences, the audience will connect with you more easily and quickly, and this is a winning card for you.
Step four: Photography and Advertising Photography, shooting, creating clips, etc. are all designed to reflect your brand’s advertising load. Promotion is one of the most important stages of job presentation. One of the cornerstones of business marketing life! Visual identity, or brand photography, serves advertising.
With this powerful hand, you can introduce yourself and your brand to a larger community. This photography is not only about your products, it can be photography of your team, workspace, equipment, clothes and clothing of staff, packaging method, etc. It is only necessary that your photos meet the following points.
Photos should match your visual identity in terms of color and lighting.
The quality of the images must be high.
The method and angle of photography must be creative and professional.
Photography should be based on a detailed vision, which is a sign of your accuracy and professionalism.
On which platforms will the visual identity be placed? So far, we have told you what the characteristics of a good visual identity are and what to consider when ordering a visual identity. Now let’s briefly mention on which platforms visual identity works. In general, there are no rules or laws for this, and the list you see is just for the taste and repetition of different companies.
packaging
Corporate identity
Employee coverage
Workplace accessories
Thematic websites and web pages A work of art
Digital projects and…
Envelopes
Table calendars
Conclusion
Visual identity is one of the most important and effective elements of marketing. To sort out a good visual identity, we must know its characteristics well. The importance of visual identity and the pros and cons go together to get you to subscribe. In this article, we tried to tell you what to do if you decide to order a visual identity.
What is the use of visual identity? Visual identity helps you connect with your audience. You will be seen better and more, and your market share will increase by the same amount. This gives your business a sense of consistency and distinction.
This will make your brand look professional and gain the trust of your audience. What steps are needed to achieve a visual identity? Knowing yourself, knowing your audience, telling stories to your audience, photography and advertising
What aspects should be paid attention to when ordering a visual identity?
When ordering a visual identity, we must pay special attention to several points: choose an attractive name, design a logo or logos, know the brand personality, color palette and visual identity, brand signature, brand template, brand personality and good packaging.
