Before AI, businesses needed a lot of IT and graphic design resources to execute microinteractions. Fortunately, brands will be able to capitalize on the power of microinteractions in 2024 using AI tools.
Adobe Express templates and tools help you create engaging visual content that augments your microinteractions. If you need design inspiration, use the AI power of Adobe Firefly to generate images and text effects based on your design goals and brand style to streamline the design process.
Trend 4. Accessibility
An estimated 1.3 billion people experience significant disability. This number represents 16 percent of the world’s population, or 1 in 6 of us. In the United States, that includes approximately 12 million people who are blind or visually impaired and 48 million who are deaf or hard-of-hearing, as well as people with other disabilities.
When brands prioritize accessibility for their content, people with disabilities can engage without barriers. Companies should be familiar with the Web Content Accessibility Guidelines (WCAG), which provide testable criteria for website developers to help ensure that all users can access and understand site content. WCAG is the most referenced set of website accessibility standards and is widely considered the best way to start to address accessibility.
In 2024, more brands should take advantage of AI to make their content accessible by using:
1. Image descriptions. AI tools can automatically generate alternative text for images used in content, though brands will still need to ensure the descriptions are accurate.
2. Captioning and subtitling. AI can help automatically create video captions and subtitles, which are becoming increasingly popular on social media.
3. Accessibility testing. AI tools for accessibility testing will improve the ability to evaluate and repair content in an automated manner.
4. Intelligent agents. AI-supported chat functionality can help make long-form or harder-to-find content easier to access for neurodiverse users.
